With the substantial improvement of living standards, people’s awareness of drinking water health has been strengthened, so water purifiers have become a necessary “health item” for many families. The key to the quality of water purifier lies in the filter element. What many people don’t know is that the filter elements used by many water purifier brands in the market are from Filterpur Environmental Protection Technology Co., Ltd.
Founded in 2013, Filterpur is a medium-sized enterprise specializing in the research, development, production and processing of water purifier filter elements and water purifier integrated waterway boards in Guangdong Province. In less than a decade, Filterpur has become one of the largest water purifier filter element manufacturers in China. A few days ago, the research team of “looking for the new driving force of Foshan economy” walked into Filterpur to explore the way of enterprise success.
Driven by innovation,Win the market with technology
Innovation is the first driving force of development. At the beginning of its establishment, Filterpur put innovation first in the development of enterprises.
In 2013, when Mr Wang, general manager of Filterpur, resigned from a large local household appliance enterprise with several colleagues to start a business, the domestic water purifier market was still in its infancy. At that time, they set the goal of “building the world’s best water purifier filter element manufacturer”.
With its excellent R & D strength, Filterpur soon established itself in the market and became the preferred supplier for domestic appliance leaders to enter the water purifier market. “In 2022, our production capacity of filter elements will reach 10million.” General manager Wang said. In recent years, Filterpur has developed nearly 30 types of filter elements and nearly 20 sets of integrated waterway boards, and has applied for more than 70 utility model patents and 2 invention patents.
The quality of filter element determines the water quality safety of water dispenser. Mr Wang said that on the basis of ensuring the safety of water quality, Filterpur also cooperated with scientific research institutions such as Hunan University of technology and China University of Geosciences to study adding some natural minerals beneficial to human body to the water. “We are developing more different types of filter elements to meet the needs of different customers and different water use scenarios. For example, making tea, black tea belongs to fermented tea, green tea belongs to non fermented tea, which needs to be brewed with different water. In the future, our products can meet the needs of this subdivision.”
Based on technological advantages,Expand upstream and downstream business
Although Filterpur started with filter elements, it was an integrated waterway board product that first made Filterpur famous in the industry.
The water purifier generally includes electronic control unit, pump, filter element, water pipeline and connector, etc. Filterpur has long found that the traditional waterway board has many interfaces and disordered arrangement, resulting in complex pipelines, bulky volume, and easy to leak. “We have improved this and successfully developed the integrated waterway board in 2016, which has brought disruptive changes to the design and manufacture of traditional waterway boards.” Weng Yiwu, deputy general manager of Filterpur, said.
Weng Yiwu introduced that the integrated waterway technology developed by Filterpur not only reduces the hidden dangers of water pipe and joint installation, so as to avoid water leakage, but also has simple production, improves the efficiency of workers in assembling products, greatly shortens the assembly time of the whole machine, and thus has been rapidly and comprehensively popularized in the domestic water purifier market.
With the change of the industry environment and the development of the enterprise, Filterpur has also constantly adjusted and optimized its development strategy, and actively used its technological advantages to expand the upstream and downstream businesses of the water purifier industry.
“Although we haven’t yet produced a complete water purifier, we will provide an overall solution to the needs of small and medium-sized enterprises. If an enterprise wants to enter the water purifier market, it can buy solutions and products from us and assemble them.” Mr Wang said.
In order to create a competitive advantage in the whole industrial chain of water purifiers, Filterpur also continues to improve enterprise equipment and technical support. It is understood that the company now has two 100000 level dust-free workshops, two injection molding workshops and one mold processing workshop, filter element assembly workshop and RO membrane rolling workshop, providing filter element product customization and water purifier equipment services for more than 200 small and medium-sized enterprises at home and abroad.
Seek space from overseas markets and expand increment to rural markets
At first, Filterpur mainly supplied water purifier filter elements for domestic well-known household appliance brands and real estate enterprises. However, in recent years, domestic leading household appliance enterprises have launched their own filter element projects, and Filterpur’s original market share has also been eroded. In the face of the impact of the market, Whitworth changed its business ideas and constantly opened up new market space.
“At present, the design concept of domestic water purifiers is actually much ahead of that of foreign countries, so our solutions and products are very popular with foreign manufacturers. In recent years, we have continuously increased cooperation with foreign head water purifier manufacturers to actively expand the share of overseas markets.” Mr Wang said that in 2020, Filterpur set up a foreign trade department in the E-World center in Beijiao, Shunde, to further expand the water purifier markets in Southeast Asia, Europe, America and other countries.
At the same time, Filterpur has gradually sunk its market into the vast rural market in China. “Now the rural market is growing rapidly. Because everyone’s ideas are changing in both urban and rural areas, and the requirements for water quality are getting higher and higher. In the future, we should also pay more attention to the rural water purification market.” Mr Wang analyzed.
In the past few years, Filterpur has maintained a high-speed growth of more than 30%. However, due to the downturn in the real estate market and the impact of the COVID-19, Filterpur’s growth momentum this year has slowed down, “the annual revenue is expected to grow by about 10% For the future, Mr Wang still maintains optimistic confidence. In order to meet the subsequent development and expansion needs of the enterprise, Filterpur has purchased a 12000 square meter new plant in Haichuang Han’s intelligent manufacturing city in Beijiao Town, and plans to complete the relocation by the end of this year.
The story of Filterpur and water is still being written. Cups of clean water will flow into thousands of households through Filterpur’s high-quality filter elements.
Post time: Aug-04-2022